Marketing Manager, CRM & Email Marketing
Full-Time
Ballet Hispánico & Ballet Hispánico School of Dance
Ballet Hispánico, America's leading Latine dance organization, seeks a strategic and detail-oriented Marketing Manager with a focus on CRM and Email Marketing to help elevate audience engagement, drive conversions, and deepen patron loyalty. This role is ideal for someone with 2–4 years of experience working in Salesforce and an email service provider (ESP), with a preference for candidates who have worked in the arts, dance education, or cultural nonprofits.
About Ballet Hispánico
For over 50 years, Ballet Hispánico has been a beacon of access, cultural pride, and artistic excellence. Our professional dance company tours nationally and internationally, while our School trains over 1,000 students each year—from toddlers to adults—in a range of disciplines including ballet, flamenco, and contemporary styles. We are based in Manhattan’s Upper West Side and committed to celebrating the rich diversity of Latine cultures through innovative performance and education.
Key Responsibilities
CRM & Email Strategy (60%)
· Manage the organization’s email marketing calendar for both the professional company and the School of Dance.
· Build, test, and optimize email campaigns using an ESP (Emma preferred), segmented via Salesforce.
· Implement automated email journeys for prospective students, ticket buyers, donors, and newsletter subscribers.
· Maintain and refine CRM segmentation in Salesforce; tag and track customer interactions and campaign performance.
· Work with leadership to develop engagement strategies that increase conversions across school enrollment, ticket sales, and donor pipelines.
Analytics, Social Media & Group Sales (25%)
· Monitor email campaign KPIs (open rates, CTR, conversions) and report insights regularly to the Senior Director of Marketing.
· Use Salesforce reports and dashboards to track list growth, segmentation performance, and multi-channel impact.
· Coordinate and schedule posts across social media platforms in collaboration with the broader marketing team.
· Support and implement group sales strategies to help meet ticket revenue goals for performances and student matinees.
General Marketing Support & Event Coverage (15%)
· Collaborate cross-departmentally on patron experience campaigns, surveys, post-performance follow-ups, and welcome/onboarding series.
· Provide backup support on additional marketing campaigns or special initiatives as needed—ranging from event promotion to paid media coordination.
· Participate in on-site support during major institutional events, including our spring season performances at New York City Center, the annual Gala, summer festivals, donor events, School of Dance showcases, and CAP performances.
Qualifications
· 2–4 years of professional experience in email marketing and CRM management.
· Proficient in Salesforce and at least one ESP (Emma, Constant Contact, etc.).
· Demonstrated ability to build segmented email campaigns and workflows.
· Strong writing, editing, and project management skills.
· Data-driven with a working knowledge of email analytics and customer journey mapping.
· Experience working in or with an arts organization, school, or cultural nonprofit strongly preferred.
· Familiarity with social media platforms and scheduling tools (e.g., Sprout, Meta Business Suite) a plus.
· Passion for dance, education, or Latine culture is a plus.
· Willingness to work evenings and weekends as needed during performance seasons and events.
Compensation & Benefits
· Salary range: $68,000-$78,000 annually, commensurate with experience.
· Comprehensive benefits package including medical, dental, vision, PTO, commuter benefits, and retirement plan.
· Opportunities for ongoing professional development in marketing and CRM.
To Apply
Please send your resume and a brief cover letter outlining your CRM/email experience and interest in the arts to vvillalpando@ballethispanico.org