Our retail client is looking for a Marketing Manager with 5+ years' experience for a long term contract; this role is onstie 2 days a week in Framingham and remote the other 3. You'll need previous experience with launching retail signage programs, opening new store locations and in store promotions, and overseeing gift card strategies.
Key Responsibilities:
You'll be responsible for leading channel marketing strategies, with the intention of driving short- and long-term growth for the brand.
As the Marketing Manager, you'll be managing programs designed to enhance the customer experience in store and drive awareness of store in new markets. This includes launching retail signage programs to support key seasonal moments, cause partnerships and other strategic priorities - and overseeing the marketing of new store locations. Other responsibilities include overseeing the gift card strategy, supporting store design initiatives and managing the creative development process for all consumer and associate-facing assets.
Additionally, you'll work closely with internal cross-functional partners and agency partners, ensuring marketing efforts align with business objectives and support the brand’s overall growth plan.
Day in the life:
• Partner with the Manager Of Marketing and internal teams to implement annual strategies and plans to enhance the customer experience in retail locations and support new store openings.
• Manage the creative development of marketing plans for seasonal sign packages, cause partnership programs, the permanent sign library and other strategic initiatives.
• Oversee the Marketing Specialist in the coordination and execution of the marketing strategy for new store openings and relocations across all owned, earned and paid marketing channels.
• Oversee media trafficking for Grand Openings in partnership with creative agency and internal media and digital marketing teams
• Support Manager with the coordination and execution of store design projects
• Manage the creative development of the gift cards for both stores and site in partnership with Store Operations
• Work closely with Loyalty team on the development and execution of programs/projects
• Foster positive relationships with Store Operations and the Field to develop communications of key marketing programs and drive Associate engagement
• Manages internal reporting including monthly retail marketing plans, grand opening media plans and recaps
• Maintains, monitors, and reports the retail Marketing budget
• Special projects as assigned
Qualifications
• Bachelor’s degree in advertising, marketing or communications or equivalent experience
• 4+ years of Marketing experience for an advertising agency or CPG/retail business
• Strong project management and communication skills
• Ability to work independently and integrate quickly into an established team.
• Ability to write creative briefs and deliver actionable feedback to creative teams. Ensure all creative aligns with brand identity and ladders up to key marketing objectives.
• Ability to supervise and support a direct report on day-to-day responsibilities and workflow.
• Excellent written and verbal communication skills
• Strong interpersonal skills resulting in effective communication and collaboration.
• Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook
• Ability to build relationships with all levels within an organization.
• Ability to be proactive and navigate ambiguity.
• Deep listening and inquiry
• Collaborative, participatory decision-maker with a drive for results