Job Description
Advance2000 is a tech leader in WNY, we are North America's leading private cloud provider and locally a leader in Managed Services .
We are seeking a highly motivated and skilled Digital Marketing Intern to expand our digital marketing footprint and enhance our online visibility. The ideal candidate will have experience in SEO , Google Analytics , SEMRush , Google Search Console , and other essential tools to drive our digital marketing strategy. This is an exciting opportunity to make a significant impact on our brand's online presence while working in a dynamic and innovative environment.
Key Responsibilities:
- SEO Strategy & Implementation:
- Conduct comprehensive keyword research to identify opportunities for organic growth.
- Develop and execute SEO strategies to improve search engine rankings.
- Research ways to optimize website structure, meta tags and content for search engine visibility.
Analytics & Reporting:
- Monitor, track, and analyze website performance using Google Analytics and Google Search Console .
- Generate reports to assess traffic trends, user behavior, and campaign performance.
- Discuss actionable insights based on data with marketing team to refine marketing strategies
Content Optimization:
- Collaborate with the marketing team to ensure web copy, social media, blogs, and other assets are optimized for SEO.
- Discuss content strategies with marketing team that align with keyword opportunities and target audience needs.
Competitor & Industry Analysis:
- Utilize tools like SEMRush to analyze competitor strategies and identify areas for improvement.
- Identify current SEO and digital marketing trends to ensure best practices are shared.
- Research & Strategy Development:
- Research current marketing trends, consumer behaviors, and opportunities.
- Contribute strategy ideas to drive online traffic to the company website and enhance user engagement.
Collaboration & Communication:
- Work closely with the marketing and development teams to ensure alignment of digital marketing efforts with business goals.
- Present insights and recommendations to stakeholders in a clear and concise manner.
Qualifications:
- Currently enrolled in or completed a degree in Marketing, Digital Marketing, Communications, or a related field.
- Familiarity with Google Analytics 4 (GA4) , SEMRush , and Google Search Console preferred.
- Understanding of search engine algorithms, ranking factors, and SEO best practices.
- Basic knowledge of HTML, CSS, and website structure as it relates to SEO.
- Strong organizational skills and the ability to work independently as needed, manage tasks and meet deadlines.
- Ability to research, develop, and execute marketing strategies tailored to consumer behaviors and trends.
- Effective communication and interpersonal skills to engage with stakeholders and communicate the value of digital marketing initiatives.
Job Requirements:
- Candidate will possess or be pursuing a BA/BS or MBA, with a specialization in marketing preferred.
- In person, onsite role (Amherst, NY)
We are looking to hire someone as soon as possible, so we encourage you to apply early. ● Please submit a cover letter to Marketing@advance2000.com . Include the subject line “Application for Digital Marketing Intern position.”
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